Look zuckerberg tim cook apple7/29/2023 The moment where Apple depicted a person using Vision Pro to film their child's birthday party seemed to strike a particularly icky chord with headset skeptics. It might be an uphill climb or a tightrope walk (whatever metaphor for difficulty or precarity you want to use). But even more than that, it will be because Apple will have normalized strapping a shiny chrome-and-glass brick to your face. If Vision Pro eventually succeeds, it will be partly because Apple will have done what it does best: pick an impressive-but-flawed entry point for a new product category and iterate relentlessly until the device becomes the best version of the original concept. When seen outside of a pre-approved PR video or image, the headset is totally disembodied as it is in Cook's photo, shiny and futuristic and clean, an enviable bauble. Apple wants to show pleasant-looking composite humans using the headsets in everyday situations while the people around them continue living their normal lives, attempting to will this reality into existence by depicting it over and over again. The headset cannot be niche, it cannot be uncool. ![]() The first impression cannot call to mind a Black Mirror episode, or a clueless Silicon Valley C-suite type. Further Reading #GearBoggles: The horrifying new face of wearing a VR headset
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